Recruitment advertising is in the midst of a welcome change due to the intelligent algorithms and machine learning that are transforming our industry. Traditionally, employers paid a fixed cost for each job post. However, in the past few years, “programmatic” job advertising has become the buzzword. Programmatic means automatically buying and placing job ads based on predefined rules and letting the technology do the work. This has been a revolutionary change in the way HR professionals buy job ads, and it’s all about spend efficiency.