There seems to be some sort of disconnect between recruiters using social media to judge their potential candidates, but not using it to find their talent. In a candidate driven job market, recruiters need to be where the job seeker pool is. And social media is deep.
A continually increasing, 79%1 of job seekers were using social media during their job search. And according to Jobvite, 55%2 of recruiters don’t have mobile career websites.
With so much traffic coming from mobile, and nearly everyone having a phone attached to their hand, employers need to shift focus on becoming more mobile friendly. Social media is a great way for companies to show potential, and current employees, their culture and appreciation.
1. Nearly 2 in 3 say their employer does not (or know how to) use social media to promote job openings.1
2. Nearly 3 in 4 say their employer does not (or know how to) promote their employment brand on social media.1
1. 54% of job seekers read company reviews from employees1
2. And, 52% of job seekers research salary information1
Only 33%3 of employers encourage employees to use social media to share news and information about their work or employer. But there is a 50%3 increase in employees recommending a company’s products or services when the employer encourages social sharing.
Still not convinced? Let’s take a look at where the job seekers are looking for their next job.
1. In bed, 52%2
2. At their current job, 37%2
3. In the restroom, 15%2
Mobile devices are becoming more than just a product, they are becoming a way of life, a lifeline for many. And with everyone constantly on the go, companies must be aware of their online presence and social media reach to keep up with competition for sourcing new hires.
Have you done a Google search of your company lately?
2 Jobvite, 2016
3 Employees Rising, Weber Shandwick, April 2014
Cally is the Marketing Specialist, social media lover, blog writing boss, and event planner extraordinaire at Jobs2Careers. She will definitely ask to pet your dog, try to convince you to run a 5K because three miles “isn’t that bad", and will always say yes to a mimosa brunch.