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Recruiting is Technology Working Hard for You?

by Kelly Love Johnson on Mar 1, 2017

We have a link for you! You can view "Predictive Analytics Meets Recruitment Marketing" here.

Recruiting is hard. Each day you are challenged to find the best talent for your jobs, but is technology working hard for you? Need a way to get better candidates and make your life easier? Watch this on-demand webinar as Cindy Songne, VP of Enterprise Talent Solutions for Jobs2Careers, shares fantastic insights into how predictive analytics can drastically improve your recruitment marketing.


Executive Summary:

  • Over the last 20 years, while talent acquisition goals haven’t changed much, how we achieve the goals have changed dramatically—and how we respond to the changes determines our future.
  • Programmatic advertising allows you to customize the audience you advertise to using smart algorithms and machine learning. For recruitment, this means more efficiency of ad spend to deliver the applicants you need to make a hire.
  • Programmatic advertising has become an incredibly powerful tool. The IAB (Internet Advertising Bureau) predicts that programmatic ad buying could rise to between 60 and 75% by 2017.
  • Programmatic job advertising means ad spend efficiency by targeting the right talent on a per-job level.
  • The power of prediction: Knowing what an application is worth for YOUR jobs in YOUR market allows you to anticipate the budget needed for your hires, control applicant flow, price your applications competitively and your budget—ultimately getting you better hires.

Topics: Resources

Kelly Love Johnson
Written by Kelly Love Johnson

Kelly Love Johnson is Content Strategist for Jobs2Careers. She's also a shower singer, TV watcher, pop culture junkie, and habitual smirker. She's passionate about helping people find their dream jobs and closing the wage gap. Her book, Skirt! Rules for the Workplace: An Irreverent Guide to Advancing Your Career, was published by Rowman & Littlefield in 2008.