Social media is a great way to stay in touch with family and friends, follow current events, and keep up with your favorite celebrities. But in a world where everything has gone digital, it’s become so much more. Social has become a portal to the internet for pretty much everyone. And it’s proven to be a great way for companies to recruit top talent. In fact, 73% of 18- to 34-year-olds found their last job through a social network (source: Aberdeen group).
It’s not enough for your company just to have a social presence. It must be useful, relevant and consistent to keep your audience’s attention. Doing the bare minimum won’t get you much traction, and it could even negatively affect your company’s brand. Stick with these best practices to get the most out of your social recruiting strategy!
1. Expand your social media reach
Never limit yourself when it comes to participating in social networks. Your company should post content to Twitter, LinkedIn, Facebook, and any other popular platform that works for your industry. This includes (but is not limited to) posting videos to YouTube, office party snaps to Instagram, great visuals to Pinterest and even Vine videos. The more social media networks you use, the more followers you will have who might turn into future job candidates. Just be sure to stick to relevant and engaging content that your followers can use and enjoy.
2. Join the conversation
Social media networks are perfect for engagement. When potential candidates reach out to your company via social media, make sure you message them back and respond to their comments. When you leave them hanging, you give the impression that your followers are not important to your company. Also, don’t forget to leave comments of your own on other sites. Engaging with blogs and publications that job seekers may be reading is a great way to introduce them to your company.
3. Raise awareness of your brand
Companies that brand themselves on social media find it easier to recruit using this platform. Use social media to promote your events and to share company wins. Did you open a new office or win a local award? Brag about it! Post pictures and videos of your employees (with their permission, of course) at work to show what kind of culture you have.
Once you master the basics, test what works. See where you get the most likes and shares, and focus on those channels. Ask job candidates where they first heard of your company. 59% percent of recruiters agree that social media is the second best recruiting source, second only to employee referrals (source: Aberdeen group). Master social media and see for yourself!